Published July 14, 2008
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Published June 23, 2008
"We" Campaign partners with Van Jones' Green For All; Green jobs lifting people out of poverty

Menlo Park, CA - The "We" campaign and Green For All today announced a partnership designed to
ignite awareness of the ways in which climate protection policies can bring economic opportunities
to some of America's largest cities.
At a Green For All Academy, planned for this fall, dozens of leaders from urban centers will
participate in a rigorous program to explain the urgency of the climate crisis and the economic
opportunity that comes with solving it. This first leadership class, which will be identified through a
highly competitive application process, will help develop a program that is expected to be rolled
out nationally in 2009. The goal is to establish a highly organized and visible base of support for
climate solutions in America's cities. The program will propel the hopes of millions of lower
income people of color about the jobs that come with solving the climate crisis.
"This is seed capital for a game changing initiative," said Cathy Zoi, CEO of the Alliance for
Climate Protection, which launched the "We" Campaign earlier this year. "This first group of elite
leaders will be key in building and sustaining growth in the clean energy sector. They'll help make
the case that the tremendous job opportunities in energy efficiency and renewable power can be
made available to Americans from all walks of life."
"The environmental movement desperately needs to expand its reach – both in fact and in its image.
This partnership will reach communities of color that have not yet engaged on this issue and
communities that have only just begun to pay attention," said Van Jones, founder and president of
Green For All. "Today, we're seeing that the social justice and environmental justice movements
can follow a similar path. As we create thousands of high-paying jobs in urban centers and
revolutionize the way Americans consume energy, we can help those most in need of an economic
boost play a crucial role in a greener economy."
As part of its agreement with the Alliance, Green For All will recruit and train 30 to 50 emerging
leaders from a small number of major urban centers. This group will participate in the first "Green
for All Academy," receiving training in climate science, economic development and community
organizing.
"This solutions-oriented approach will lead to new jobs in energy efficiency and renewable power,"
said Jones. It will lead to new opportunities, wealth and health in low-income communities. It can
bring millions of Americans into the movement for sane climate policy."
Green For All is a national organization dedicated to building an inclusive green economy strong
enough to lift people out of poverty. By advocating for local, state and federal commitments to job
creation, job training, and entrepreneurial opportunities in the emerging green economy –
especially for people from disadvantaged communities – Green For All fights both poverty and
pollution at the same time. (For more information, see visit www.greenforall.org.)
The "We" Campaign is a commercial-scale effort using paid advertising, grassroots partnerships
and online mobilization to build strong support for solutions to the climate crisis. (For more
information, see www.wecansolveit.org.) The scale of the campaign is unprecedented – it is on
track to be the largest public policy advocacy campaign ever, and expects to reach ten million
members within three years. It is the work of the Alliance for Climate Protection, a group founded
by former Vice President and Nobel Prize winner Al Gore, who currently serves as the chairman of
the bipartisan board of directors.
This partnership is the latest of more than a dozen alliances the "We" campaign has announced
with non-profit organizations. All of these groups are committed to making climate change a top
priority.